Rotem Guez is many things in life. A businessman, an entrepreneur, Israeli. Mark Zuckerberg.

You read that right. This isn’t our poorly crafted attempt at a witty haiku. Ladies and gentlemen, boys and girls, meet the new Mark Zuckerberg.

Confused? You aren’t the only one, and the real “Zuck” and team Facebook is not laughing at this. According to TGDaily, “Earlier this month, Guez declared that he had legally changed his name to Mark Zuckerberg and posted pictures of his ID card and passport to show how committed he is to his prank.

Guez also uploaded a video that he claims documents his trip to the Ministry of Home Affairs to make the name change official.

This is the explanation that Zuckerberg/Guez gave to The Huffington Post for his name change:

“Facebook decided to sue me after I myself, filed a law suit against them, in Israel. i wanted that once they sue me, they’ll face suing ‘Mark Zuckerberg’. Facebook accused me of selling ficticious ‘Likes’, which is not true, our ‘Likes’ come from real users who want to receive our content, and instead of paying us with money, they pay us with ‘Likes’. The idea was, if only ‘Mark Zuckerberg’ is allowed to sell likes, then for that matter, i’m ‘Mark Zuckerberg.’”"

I’ve heard of “Domain Squatting” but Guez’s “Name Squatting” attempt should be interesting to watch in the coming months.